Why You Should Write Scripts for the Ear, Not the Eye
The biggest pitfall in audio almost always starts at the writing desk. A text that looks neat on paper often stumbles as soon as you say it aloud.
My top directing tip from years of studio experience: always read your text aloud to yourself before giving final approval. I once saw a client bring three pages full of formal subordinate clauses to the recording session. Only when we had the voice actor speak did the client notice how awkward it sounded. We immediately cut half the clauses and introduced active, conversational language. The result was ten times more powerful.
When preparing for your recording session, pay attention to these three guidelines:
- Cut out complex sentence structures and long clauses. A listener cannot scroll back to pick up the thread.
- Write out numbers and abbreviations in full, as they should be spoken.
- Provide the voice actor with clear context: who is this voice speaking to, where are they located, and what should the listener feel afterwards?
When you book, you want clarity on costs. In our sector, the price doesn't depend on the genre. It's purely based on how and where the recording will be distributed.
For commercial productions with paid media placement (such as social media, radio, or television advertisements), the price consists of a fixed basic fee for the recording time, plus a buy-out for broadcast rights and duration. For non-commercial productions (such as internal training modules, a museum guide, or a purely organic video), you usually pay based on the word count or per finished project.