27 Jun 2026
3 min read
Not every voice suits every brand. We explain what you should look out for when choosing a voice-over.
Every video has its own purpose and audience. An instructional software demo demands a very different delivery than a lively radio advert for a summer festival. Ask yourself what you want to achieve. Should the voice persuade, excite or project calm authority?
Knowing your audience narrows your search quickly. For a younger crowd, a fresh, dynamic voice often works best. Speaking to healthcare professionals? Choose a voice that conveys maturity, reassurance and authority.
Voices come in all shapes and shades. The tone, or timbre, strongly influences how your audience receives the message.
When listening to samples, focus on the emotional response the voice triggers, not just technical polish. Does the tone match your brand identity?
In Flanders, language and regional accent carry significant weight. Do you need standard Belgian Dutch, or does your script benefit from a subtle regional touch? Overly formal pronunciation can feel distant, while a heavy local accent can harm clarity.
Natural, polished conversational speech is usually the best choice for a warm, relatable feel. Always match the language variant to the region where your campaign runs. An audience in Antwerp responds differently to a West Flemish accent than to an Antwerp or neutral delivery, though clarity remains paramount for all listeners.
A great voice actor is far more than someone with a nice vocal tone. They are performers who know how to play with pace, intonation and emotion. During a recording session, a voice talent who adapts swiftly to feedback is worth their weight in gold.
Check whether the actor has genuine studio experience and range. Can they read a single sentence in three distinctly different ways? A seasoned voice actor thinks along with you and senses exactly where to place emphasis to make your script shine.
Alongside performance, recording quality is essential. Nothing distracts a listener more than room hiss, hollow room echoes or loud mouth clicks in the edit.
Always work with voice actors who record in dedicated, acoustically treated studios with professional equipment. This saves you hours of post-production cleanup and guarantees clean audio that blends smoothly with your backing track.
Loading demos…
Most professional voice talents deliver within 24 to 48 hours. This depends on script length and current studio bookings. For larger productions or live directed sessions, it is best to confirm availability with the agency upfront.
Yes, many professional voice actors will record a brief test read using a couple of lines from your script. That allows you to hear if the tone and delivery match your vision before confirming the full booking.
Minor script tweaks can usually be re-recorded quickly through a retake. It is best to agree on revision terms in advance. The more thoroughly your script is signed off before recording, the smoother delivery will be.
Finding the right voice does not have to be difficult. With the right guidance and a clear brief, you can quickly find the voice that brings your story to life. Looking for the ideal talent for your next production? Browse our roster to find the perfect Vlaamse voice over for your brand.
Short and to the point. Click to see the answer.
Will I also learn how to remove breaths and clicks?
What if I'm not satisfied with the recording?
Is a retake included?
For tone-of-voice, one retake is usually included. Script changes or a new script afterwards are chargeable. A clear briefing reduces extra rounds.
Short definitions that help you decide faster.
A re-recording of (part of) the voice-over. At Voices, 1 retake for tone-of-voice is included as standard.
Script changes (replacing a word, adding a sentence, or a new script) are no longer considered a retake. This is new work and will be charged extra.
Reviews from customers who have worked with us.
“The workshop 'Documentary Voice-Over' is highly recommended! A few days before the workshop, we received the video (without voice-over) and the text we would be reading so we could prepare. During the workshop day, everyone had enough time to practice behind the microphone and received immediate feedback. In short: I found it to be a very valuable workshop and I left with a lot of tips.”
Susanne Verberk
Listen to a selection of voice actors and find the right voice for your project.
Avoid cold phone messages. Discover how 5 specific script adjustments can extend your food company's hospitality to your phone system.
Read more
Practical phone scripts for a fashion company bring structure to calls and calm to the shop floor.
Read more
Improve your printing company's phone accessibility with well-thought-out scripts that bring calm during tight deadlines and help callers more quickly.
Read more
Do you wonder if you can improve your speaking technique in a single day? An experienced voice coach shares a realistic view on what truly changes.
Read more
Finding this useful? Add us as a preferred source in Google. You will see our tips more often in search and AI answers.
“I am very happy that I attended the 'Pamper Your Voice' workshop! Bernadette Timmermans first gave us some general background information about the voice (vocal cords), but what I found most valuable was that through the small, simple exercises that followed, you could immediately hear (and feel) in yourself and in the other participants the impact that good breath support has on your voice! And all of this in a relaxed, informal - at times cheerful - atmosphere. Moreover, we received plenty of tips and some teaching materials to take home for further practice. Inspiring and motivating, indeed. Great!”
Petra Robben
“Request submitted and they review the text again, making some adjustments where necessary. If there's any detail the client finds a bit difficult in the produced audio, they resolve it very quickly and create a new audio on the same day. Highly recommended and very professional service now. Top! I was assisted and recorded by Johfrah.”
Kevin De Nil
