Myth 2: A voice-over costs the same everywhere, and pricing is unclear
What is true:
There is often confusion about how voice-over rates are calculated. A professional recording is not a one-size-fits-all product. The price always consists of two clear parts:
- The recording fees: This is the payment for the time the voice actor spends in the studio recording the text.
- The buy-out: This rate depends on the medium where the recording will be heard. It also depends on the duration of your campaign.
For non-commercial work, such as internal e-learning or a company film, we usually charge per word or per project. Every project is unique. Because of this, we always provide you with a custom quote. This way, you know exactly what to expect upfront. You will not face any unpleasant surprises afterwards.
Myth 3: You can easily use a Dutch voice for the Belgian market
What is true:
This is a common mistake that costs Belgian companies a lot of money. A voice from the Netherlands often sounds too direct, too loud, or simply unsuitable for a Flemish audience. While the language is the same, the nuances and culture differ significantly.
If you want to persuade an audience in Flanders, you need a voice that perfectly masters the local language variant. Our database contains 92 professional native-speaking voices in various languages. These include Flemish, French (BE), German, and Spanish. Always choose the region where your target audience is located. For example, our French-speaking voice Estelle records French for the French market. This sounds very different from the French of a Belgian speaker.
Myth 4: The director is no longer needed during recordings
What is true:
Many people think you just email the text to the voice actor. They expect the perfect result to land directly in their inbox. Experienced voice actors can record independently. However, active direction takes the production to a higher level.As a voice director, I pay attention to details you might not notice. A useful technique we use in the studio is the 'smile rule': when the voice actor physically smiles while speaking, it changes the shape of their mouth. This instantly creates a warmer, more inviting tone. A professional director also recognises when a voice actor is getting tired and can adjust the pace and intonation immediately.
Myth 5: International productions require you to work with foreign agencies
What's true:
You don't need to go abroad to book top-quality international voices. A local agency with a broad network offers the advantage of a single point of contact.
Our voices speak various languages natively, including:
- Flemish and French (BE) for the Belgian market.
- German, like Stephan or Nadja from Germany.
- Spanish, like Joel, who speaks Spanish and Catalan.
- Italian, like Paola from Italy.
- Danish, like Florian from Denmark.
- English (US) and Dutch, like Lotte.
