Myth: Voice-over rates are just random prices
What's true
There is a clear, logical structure behind the rates for professional voices. You don't just pay for a few minutes of talking; you pay for the reach and intellectual property of the recording. The structure works as follows:
- Commercial work: This involves a fixed basic rate for the recording (studio time and the voice performance), supplemented by a buy-out. This buy-out covers the usage rights and depends on the medium and the campaign's duration.
- Non-commercial work: For projects like an internal corporate film or an e-learning module, we usually calculate a rate per word or per project.
- Custom quote: Because every project is unique and usage varies, it's best to request a custom quote for the exact price.
Myth: Booking international voices is an administrative nightmare
What's true
You don't need to travel abroad or call international studios to hear an authentic French, German, or English voice. Our platform features 92 professional voice actors, selected by our agency, who record in native languages such as Danish, German, English, English (US), French, French (BE), Italian, Dutch, Polish, Portuguese, Spanish, and Flemish.
Take Joel, for example. With over 30 years of experience, he speaks both standard Spanish and Catalan as native languages in Spain. Or Antonino, an experienced Italian voice actor from Italy with extensive experience in audiobooks. You can book them simply from your own chair in Flanders. The recordings are delivered digitally and in perfect quality, so you don't have to worry about foreign regulations.
Myth: The voice actor simply reads the text straight through
What's true
A text isn't a dry shopping list. A professional voice actor analyses the text, looking for natural pauses and rhythm. You see this, for instance, with Katie or Sarah, two of our experienced voice actresses from the United Kingdom with extensive experience in storytelling and voice-over for TV, radio, and web videos. They understand the nuances and how to convey a message credibly.Production Tip: When you listen to demos, pay attention to the breathing. An inexperienced voice anxiously tries to cut out every breath. Or they audibly breathe in through their mouth at the wrong moments. A true professional uses breathing to add calm and credibility to the text. The breath drives the sentence. It gives the listener time to process the information.
Myth: A voice actor does not need direction or feedback
The reality
Even the best voice actors work best with a clear brief. You may know Emma as the voice of London's bus announcements. Without direction, a voice talent is unsure of your desired intention. Good preparation stops a voice actor from recording the text too fast, too formal, or too enthusiastic. Tell us the desired pitch, tempo, and target audience beforehand. That saves time and ensures a result that works straight away. Clients like Charlotte from Heras Mobile or Kelly appreciate the speed and quality of our focused service for a reason.
