On-hold marketing
Use the waiting time to tell callers about new products, services or promotions.
A promotional message, also known as on-hold marketing, is a recorded commercial or informative message that is played alternately with music whilst on hold. It is an effective way of drawing the attention of callers who are already interested in your business to upsell opportunities, events or new services.
The caller is already on the line and listening intently.
Provide information about promotions or new services that the caller was not yet aware of.
Customers proactively bring up the promotion they have heard about.
Think about which promotion or service you want to highlight.
Choose an engaging voice and combine it with royalty-free background music.
An engaging, enthusiastic tone of voice
Optional mix with royalty-free music
Directly compatible with your telephone system
Ideal for temporary campaigns
Choose a voice that brings energy to your brand and offering.
Below are two sample scripts. Replace [Company name] and the call to action with your own offer. Would you like to have them professionally recorded? We can arrange that for you.
Thank you for your patience. Did you know that [Company Name] currently has [promotion or offer]? Please feel free to ask our member of staff, who will be with you shortly.
Why this script works
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Not if it’s subtle and relevant. Make sure the advert adds value, intersperse it with music, and ensure the voice doesn’t sound too ‘loud’. Be careful how often you use it.
Preferably whilst on hold (on-hold marketing). It is also possible to include a short introduction immediately after the welcome message, but use this sparingly so as not to keep the caller waiting too long before the menu.
Turn your queue into an effective marketing channel with a professional promotional message.
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Silence on hold is a missed opportunity. A subtle promotional message, recorded with the right intonation, sparks interest and ensures that the caller perceives the waiting time as shorter and more informative. What’s more, there’s a good chance they’ll bring up the product straight away when they speak to a member of staff.
Alternate the promotional message with your standard ‘please wait a moment’ messages.
Welcome to [Company Name]. New to our range: [product or service]. Fancy finding out more? One of our staff members will be happy to tell you more, or you can have a look at our website in the meantime.
Why this script works
If you run seasonal promotions (such as Black Friday or summer sales), it is advisable to update these periodically. Ensure that old promotions are removed in good time to avoid confusion.
Yes, we can professionally mix the recorded promotional text over our royalty-free on-hold music, so that you receive a single seamless, ready-to-use audio file.
Certainly, this works very well for engagement. Think of highlighting an award you’ve won, announcing a new branch or recruiting new colleagues (employer branding).
Want hold music? Pick a royalty-free track from our library or skip it. Any surcharge shows in your total right away.
Offerte op maat
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