A baker doesn't have his bread sold by someone who doesn't like bread, does he? As a company, you are working on your product or service in a professional manner every day. When your customers end up on an answering machine recorded by a professional voice, they gain more confidence in you as a company.
I am Kristien and I have been doing voice work for over 15 years now. (How did I discover that my voice sounds good through a microphone? Quite by accident actually, at an eloquence tournament :-). Apparently, my voice sounded pleasant through a microphone and I took note of that! A few years later, I took a test to be allowed to present on the radio and yes, I was admitted. Soon I was asked to speak in a commercial from time to time and so that ball got rolling as well). What I like most about voice work is the fact that every assignment is different. Everything depends on the message you have to convey and that can be very diverse. I love to feel the message and the audience for whom it is intended as well as possible and to adapt my voice and the way I read something to it. It's an art in itself and I'm quite proud that I have that talent. You can have me record the most diverse things: from very commercial to fairy-tale like, businesslike or with a lot of feeling.